RESEARCH AND EXPERIMENTS
Membership is a complex art - part science, part human connection.
Our research cuts through the noise to reveal the hidden challenges and untapped opportunities for professional associations, clubs, and membership organizations looking to grow, engage, and deliver real value.
Apr 9, 2025
2 minutes
The Biggest Surprise When I Joined All 17 NRL Clubs
I joined every club to audit the member experience. No club did this.
Apr 2, 2025
2 minutes
Why Runners Tape Their Nipples (A Membership Lesson)
Foster belonging by embracing your members’ quirks
Mar 26, 2025
2 minutes
Is Too Much Choice Hurting Your Membership Recruitment?
What the famous "jam study" means for membership growth
Mar 19, 2025
1 minute
The 30-Second Call Your Members Will Never Forget
A simple way to surprise and delight your members (no sales pitch required)
Mar 12, 2025
2 minutes
Stop Losing Members to the Unsubscribe Button
How one of Australia's largest football clubs keeps members reading their emails
Mar 4, 2025
1 minute
The AFL Member Responsiveness Experiment
Why AFL clubs' response times might explain their membership success
Feb 28, 2025
4 minutes
Benchmarking Social Media Engagement of 50 Professional Associations
Comprehensive analysis of 50 Australian professional associations reveals a surprising disconnect between follower counts and meaningful engagement.
Feb 27, 2025
1 minute
All Ways of Asking Aren’t Equal
The psychological difference between "Do you know anyone" and "Who do you know"
Nov 5, 2024
10 minutes
8 Member Survey Mistakes NRL Clubs Make (And How to Avoid Them)
Member surveys are a double-edged sword - they offer invaluable insights into the member experience but can damage engagement when done poorly. Here are the most common mistakes NRL clubs make, and how to avoid them.
Sep 23, 2024
2 minutes
Empowering Members: NRL Clubs' Communication Preference Centres
Putting members in control of their communication experience is not only good for members, it's good for clubs, too.
Jul 26, 2024
12 minutes
The Membership Challenge: A Fan’s Journey Joining All 17 NRL Clubs
Imagine joining every club in the NRL. How easy is it to sign up? How do the clubs communicate throughout the season? Are you acknowledged and nurtured as a new member? This fan found out.
