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The 30-Second Call Your Members Will Never Forget
A simple way to surprise and delight your members (no sales pitch required)
Member Retention
March 19, 2025
Steven Kryger
Ever notice how most emails that arrive in your inbox wants something from you?
"Register now!"
"Complete our survey!"
"Early bird pricing ends today!"
It's exhausting, right? And your members? They're drowning in the same sea of relentless asks.
Here's a bold idea: what if you called your members just to say thank you?
No offer.
No request.
No "while I have you on the line..."
Just gratitude.
I learned this from Gary Vaynerchuk. He calls people who've cancelled his service just to thank them for being customers. The best part? That awkward pause when they're waiting for the sales pitch that never comes.
Want to try it? Here's all you say:
"Hi [name], this is [your name] from [association]. I'm calling simply to thank you for being a member. We exist for people like you, and I wanted you to know how much we appreciate you being part of our community."
That's it.
Most times you'll hit voicemail. Perfect. Your message will stand out even more among the spam calls and sales pitches.
Ever notice how most emails that arrive in your inbox wants something from you?
"Register now!"
"Complete our survey!"
"Early bird pricing ends today!"
It's exhausting, right? And your members? They're drowning in the same sea of relentless asks.
Here's a bold idea: what if you called your members just to say thank you?
No offer.
No request.
No "while I have you on the line..."
Just gratitude.
I learned this from Gary Vaynerchuk. He calls people who've cancelled his service just to thank them for being customers. The best part? That awkward pause when they're waiting for the sales pitch that never comes.
Want to try it? Here's all you say:
"Hi [name], this is [your name] from [association]. I'm calling simply to thank you for being a member. We exist for people like you, and I wanted you to know how much we appreciate you being part of our community."
That's it.
Most times you'll hit voicemail. Perfect. Your message will stand out even more among the spam calls and sales pitches.
Ever notice how most emails that arrive in your inbox wants something from you?
"Register now!"
"Complete our survey!"
"Early bird pricing ends today!"
It's exhausting, right? And your members? They're drowning in the same sea of relentless asks.
Here's a bold idea: what if you called your members just to say thank you?
No offer.
No request.
No "while I have you on the line..."
Just gratitude.
I learned this from Gary Vaynerchuk. He calls people who've cancelled his service just to thank them for being customers. The best part? That awkward pause when they're waiting for the sales pitch that never comes.
Want to try it? Here's all you say:
"Hi [name], this is [your name] from [association]. I'm calling simply to thank you for being a member. We exist for people like you, and I wanted you to know how much we appreciate you being part of our community."
That's it.
Most times you'll hit voicemail. Perfect. Your message will stand out even more among the spam calls and sales pitches.
Recruit and retain more members.
GET THE LAB REPORT
Insights every Wednesday for growing membership.
Recruit and retain more members.
GET THE LAB REPORT
Insights every Wednesday for growing membership.
Recruit and retain more members.
GET THE LAB REPORT
Insights every Wednesday for growing membership.