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Empowering Members: NRL Clubs' Communication Preference Centres
Putting members in control of their communication experience is not only good for members, it's good for clubs, too.
Member Communication
September 23, 2024
Steven Kryger
A Communication Preference Centre, also known as a 'Subscription Centre' or 'Contact Preferences Page', is a centralised digital hub that puts members in control of their communication experience with their favourite NRL club. This powerful tool allows fans to customise:
Preferred communication channels (email, SMS, push notifications)
Types of content they wish to receive
Frequency of contact
Benefits for Members
For NRL club members, this system offers unprecedented flexibility and personalisation:
Receive updates via preferred channels
Select content of interest (match results, player news, ticket offers, merchandise promotions)
Avoid information overload by filtering unwanted messages
Enjoy a tailored, relevant communication experience
Advantages for Clubs
NRL clubs implementing a Communication Preference Centre gain significant benefits:
Build stronger, more positive relationships with members
Reduce overall unsubscribe rates
Achieve higher engagement rates with targeted content
Maintain valuable connections with fans
Foster long-term loyalty and engagement
A Win-Win Solution
The Communication Preference Centre creates a mutually beneficial situation:
Members enjoy a personalised experience
Clubs maintain and strengthen member connections
Below, you'll find examples of Communication Preference Centres from various NRL clubs. Note that clubs not included didn't have a centre or it couldn't be found.
Need help improving your communication with members? Don't hesitate to get in touch.
Broncos
Bulldogs
Cowboys
Dragons
Eels
Knights
Rabbitohs
Raiders
Sea Eagles
Sharks
Storm
Tigers
Warriors
A Communication Preference Centre, also known as a 'Subscription Centre' or 'Contact Preferences Page', is a centralised digital hub that puts members in control of their communication experience with their favourite NRL club. This powerful tool allows fans to customise:
Preferred communication channels (email, SMS, push notifications)
Types of content they wish to receive
Frequency of contact
Benefits for Members
For NRL club members, this system offers unprecedented flexibility and personalisation:
Receive updates via preferred channels
Select content of interest (match results, player news, ticket offers, merchandise promotions)
Avoid information overload by filtering unwanted messages
Enjoy a tailored, relevant communication experience
Advantages for Clubs
NRL clubs implementing a Communication Preference Centre gain significant benefits:
Build stronger, more positive relationships with members
Reduce overall unsubscribe rates
Achieve higher engagement rates with targeted content
Maintain valuable connections with fans
Foster long-term loyalty and engagement
A Win-Win Solution
The Communication Preference Centre creates a mutually beneficial situation:
Members enjoy a personalised experience
Clubs maintain and strengthen member connections
Below, you'll find examples of Communication Preference Centres from various NRL clubs. Note that clubs not included didn't have a centre or it couldn't be found.
Need help improving your communication with members? Don't hesitate to get in touch.
Broncos
Bulldogs
Cowboys
Dragons
Eels
Knights
Rabbitohs
Raiders
Sea Eagles
Sharks
Storm
Tigers
Warriors
A Communication Preference Centre, also known as a 'Subscription Centre' or 'Contact Preferences Page', is a centralised digital hub that puts members in control of their communication experience with their favourite NRL club. This powerful tool allows fans to customise:
Preferred communication channels (email, SMS, push notifications)
Types of content they wish to receive
Frequency of contact
Benefits for Members
For NRL club members, this system offers unprecedented flexibility and personalisation:
Receive updates via preferred channels
Select content of interest (match results, player news, ticket offers, merchandise promotions)
Avoid information overload by filtering unwanted messages
Enjoy a tailored, relevant communication experience
Advantages for Clubs
NRL clubs implementing a Communication Preference Centre gain significant benefits:
Build stronger, more positive relationships with members
Reduce overall unsubscribe rates
Achieve higher engagement rates with targeted content
Maintain valuable connections with fans
Foster long-term loyalty and engagement
A Win-Win Solution
The Communication Preference Centre creates a mutually beneficial situation:
Members enjoy a personalised experience
Clubs maintain and strengthen member connections
Below, you'll find examples of Communication Preference Centres from various NRL clubs. Note that clubs not included didn't have a centre or it couldn't be found.
Need help improving your communication with members? Don't hesitate to get in touch.
Broncos
Bulldogs
Cowboys
Dragons
Eels
Knights
Rabbitohs
Raiders
Sea Eagles
Sharks
Storm
Tigers
Warriors
The Lab Report
Insights every Wednesday for growing membership 🚀
✔︎ 3-minute reads on proven member engagement tactics
✔︎ Exclusive findings from our ongoing research
✔︎ Ready-to-use templates and frameworks
The Lab Report
Insights every Wednesday for growing membership 🚀
✔︎ 3-minute reads on proven member engagement tactics
✔︎ Exclusive findings from our ongoing research
✔︎ Ready-to-use templates and frameworks
The Lab Report
Insights every Wednesday for growing membership 🚀
✔︎ 3-minute reads on proven member engagement tactics
✔︎ Exclusive findings from our ongoing research
✔︎ Ready-to-use templates and frameworks
Recruit and retain more members.
GET THE LAB REPORT
Insights every Wednesday for growing membership.
Recruit and retain more members.
GET THE LAB REPORT
Insights every Wednesday for growing membership.
Recruit and retain more members.
GET THE LAB REPORT
Insights every Wednesday for growing membership.